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Enhancing
our Public Image
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The perception of Rotary within
the community directly affects the ability of clubs to attract and retain
members. To strengthen Rotary's public image in the community and throughout
the world, I ask:
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Every Rotarian to:
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- Speak about Rotary to non-Rotarians
and community groups as often as possible.
- Actively serve as an example
of high ethical standards in your business or profession.
- Incluce reference to Rotary
in your business cards or provide a link on your business web site to
your club or district site.
- Become an active member
of a professional association, spreading the Rotary message of strong
ethics and service.
- Wear your Rotary Pin everyday.
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Every Rotary Club to:
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- Plan and impliment a service
agenda that meets real needs within the community and the world, and
actively promoter your achievments to the local media.
- Create a web site highlighting
achievments of your club and individual members.
- Promote club activities
through cable television, billboards, newspaper supplements, public
service announcnments, and the Internet.
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