The perception of Rotary within the community directly affects the ability of clubs to attract and retain members. To strengthen Rotary's public image in the community and throughout the world, I ask:

Every Rotarian to:

• Speak about Rotary to non-Rotarians and community groups as often as possible.
• Actively serve as an example of high ethical standards in your business or profession.
• Incluce reference to Rotary in your business cards or provide a link on your business web site to your club or district site.
• Become an active member of a professional association, spreading the Rotary message of strong ethics and service.
• Wear your Rotary Pin everyday.

Every Rotary Club to:

• Plan and impliment a service agenda that meets real needs within the community and the world, and actively promoter your achievments to the local media.
• Create a web site highlighting achievments of your club and individual members.
• Promote club activities through cable television, billboards, newspaper supplements, public service announcnments, and the Internet.